Curriculum Vitae
Navigating growth through data precision.
A strategic bridge between complex data engineering and marketing growth. Over 4 years designing and executing robust digital tracking infrastructures, extended into marketing science through Google's Advanced Data Analytics framework — combining tag management platforms (GTM, Tealium) with Python-driven predictive modeling and cloud data warehousing (GCP, BigQuery) to turn raw event data into attribution models and optimized ROI.
Professional Journey
A chronological look at 4 years of data-driven impact.
Tag Manager Specialist
JUNE 2025 — JUNE 2026muSharp · Lahore, Pakistan
Key Contributions
- Architected complex web and server-side tracking infrastructures using Google Tag Manager and Tealium (iQ, EventStream, AudienceStream) for enterprise applications.
- Connected fragmented offline/online customer profiles via API integrations between web properties and CRMs (Salesforce, HubSpot), reducing data tracking discrepancy.
- Warehoused raw event data in GCP/BigQuery, transitioning reporting from basic dashboards to custom multi-touch attribution models.
Web Analytics Manager
FEB 2022 — MAY 2025LUUX Media · London, UK (Remote)
- Led complete digital tracking, analytics, and interactive data visualization initiatives for a high-velocity media agency.
- Designed and maintained Looker Studio dashboards giving executive stakeholders visibility into campaigns, traffic pipelines, and spend-to-revenue models.
- Implemented custom GA4 event tracking frameworks and schema, driving CRO methodologies to boost digital marketing ROI.
Web Analytics & Tagging Specialist
NOV 2021 — APR 2025Upwork · Remote (Global Clients)
Consulted global brands on technical tag management audits, standard-to-GA4 migrations, and custom pixel setups. Programmed advanced custom JavaScript variables and clean Data Layer pushes in GTM to parse granular user behavior metrics.
Web Analyst
APR 2022 — FEB 2023Upside.Digital · Sydney, Australia (Remote)
Developed structured Google Analytics setups and tag deployments to monitor complete conversion funnel performance, constructing behavioral funnel visualizations to locate high drop-off steps and guide CRO efforts.
Education & Credentials
Formal education plus the certifications behind the toolset.
BS, Mechanical Engineering
University of Engineering and Technology, Taxila
Google Advanced Data Analytics Certificate
Machine Learning, Python, Regression, Predictive Models
Tealium Certifications
AudienceStream CDP, EventStream API Hub, iQ Tag Management
Technical Arsenal
Expertise in Growth Intelligence
Tagging
GTM (Web & Server-Side), Tealium iQ & AudienceStream
GA4
GA4, Segment, Amplitude & Attribution Modeling
Python
Pandas, NumPy, Scikit-Learn & Predictive Models
GCP
BigQuery SQL, Data Warehousing & ETL Pipelines
Looker
Looker Studio, Tableau, Salesforce & HubSpot
Ready for your next breakthrough?
Let's discuss how data science can transform your marketing efforts from guesswork into a precise engine of growth.